Make “selling” unnecessary.

Years ago, I received a simple piece of career advice:“Go where you’re respected.” — eco-entrepreneurPaul Hawken

These 4 words have defined my career since.

It applies to marketing too — aim to only sell to prospective clients who arealreadyeager to work with you. Then there’s no feeling of “selling.” There’s only connecting from the heart, helping them genuinely, and answering their questions.

Imagine never having to overcome objections… do multiple follow-ups… use compelling incentives to...