You've Attended Sales Training: Now What?

Businesses spend more than $70 billion each year on sales training. That averages out to $1,459 per salesperson annually, which is 20 percent more than companies spend training any other kind of employee. However, studies also show that sales reps forget more than 80 percent of what they learn in training within 90 days. Does that mean training is a waste of time and money? Absolutely not! After you have left the training, there are a number of strategies you can use to keep those new skills top of mind.