What is a Product — A Strategy Perspective — III

What is a Product — A Strategy Perspective — III

In the last article, What is a Product — A Strategy Perspective — II, we saw how companies brought economies of scale into marketing and selling. They developed a captive customer base to who they reached out to hone the products. They can add new functionalities to their offerings and make the products more attractive. We called the collection of products a suite. However, customers wanted more. They want behavioural integrity across point product...