Everyone Geeks About Something

to geek (verb): to be super excited about a specialized subject or activity, or to talk about it with enthusiasm

I said it earlier this week, but it warrants repeating: Everyone geeks about *something*. That something is a part of your Geek Factor and can be an important asset in your business. Therefore, it is important to identify what you geek about and work on infusing that amazing part of your personality into your business.