How to Craft an Email That Captures a Reader's Attention

Email is one of the most powerful marketing tools we have at our disposal. It’s also one of the most difficult to use effectively. Consumers have become increasingly adept at determining when they’re being “sold” to, and according to a study done by ExactTarget, people take an average of only 2.7 seconds to decide whether they’re going to read, forward, or delete an email.