Super-Solarize It!

A few years ago, I came across an excellent example of up-selling.  A ninja shared her experience as a solar professional that was offering other energy efficiency incentives as a package deal.  She said, “People were really excited about solar, but when we got into energy efficiency it wasn’t as tangible, and after a while, it was like a wet blanket on a fire.  They weren’t even excited about the solar offerings anymore.”