What Is Sales Training?

Sales Training Defined:

Sales training is the process of improving seller skills, knowledge, and attributes to drive seller behavioral change and maximize sales success. To be most effective, sales training should be viewed, designed, and executed as a change management initiative.

The most effective sales training focuses on true behavior change. Skills need to be learned, absorbed, and applied on the job. When done right, training can help organizations achieve their growth goals, such as increasing win rates, growing strategic accounts, improving sales cycle time, building pipeline, increasing average deal size, and more.