Want People to Watch Your Video? Make it Searchable.

Posted in Publishing

Originally posted 2011-07-25 16:29:01. A recent study in GigaOm Pro (warning: subscription required) suggests that the video paradigm has evolved considerably: In the beginning, content was king. If a broadcaster had good TV content, viewers would seek it out. Then distribution was king, because without it no one would be able to watch that content. [...]