A Personal Connection with Your Audience

When you walk into a room to give a presentation, one of the best ways to break down the barrier between you and your audience is to form an immediate personal connection. We always talk about building rapport in the context of one-on-one interactions; however, the same principle applies in a group setting where it’s very important to establish a good rapport with your whole audience—after all, you want each and every one of them on your side when they compare notes with each other later to make a decision.