Proof Is Not Always in the Pudding

One of the best ways to turn a skeptical prospect into a buyer is to give them evidence that your product or service has worked for a client in a similar situation. You might provide them with case studies, testimonials, or any other forms of “proof” that buying from you is the right decision. But what do you do when you’re rolling out a new product or service that doesn’t have any demonstrable history of success? In my experience, it’s all about how you spin it. Here’s an example of how you might approach the situation: