Effective Conversations with the C-Suite

When you’re discussing financial benefits with the C-suite, not every conversation should be the same.  A CEO is often the “why” person, while a CFO is more often concerned with the numbers.  To put it more simply, when it comes to CFOs, you need to prove the justifiable cost of your project’s benefits.  When it comes to CFOs, you need to prove the financial and non-financial value of those benefits.