Making the Most of Your Next Industry Conference

Today, many products and services are sold in a single call over the phone.  Other sales are completed with a few finger swipes on a tablet to locate the item and a single click to enter it into a shopping cart and consummate the transaction. However, in more complex selling contexts, if you are looking to uncover ways to grow your company’s business, having face-to-face interactions can be vital, and your industry’s conference can provide the perfect in-person setting. Now that industry conferences are beginning to return in the wake of so many COVID-related cancellations, it’s time you focus on how to make the most of these in-person meetings.