5 Things that an Effective Author Brand Vision Statement Does

One of the elements of an author brand is the Author Brand Vision Statement. This statement is something that helps the author focus on what he or she wants for their author business moving into at least 5 years into the future. It is a powerful part of the author branding work I do with my clients.

An effective vision statement accomplishes these five things:

It looks toward the future.

It motivates and inspires.

It reflects the author's core values.

It aims to improve the author's business as it moves into the future.

It defines the author’s reason for being an author-entrepreneur and where the author's business is heading.