Where does it all start?

Every book marketing strategy needs sales, that goes without saying. But what creates those sales?

Marketing.

And what supports the marketing?

Branding.

And what creates the branding?

The author.

All book marketing strategy starts with the author and what he or she brings to the table.

Ergo, you need to be clear on who you are, and where you want to go with your brand before you can develop a strong, sustainable book marketing strategy.