Sales Tools for Building Satisfied Customers

As a salesperson, you know that closing the deal is only the first step in customer relations. Nurturing your existing clientele is just as important as bringing in new business—perhaps even more important, especially in times like these where cross-selling, up-serving and referrals will likely generate business more easily than starting from scratch with strangers. There are many ways to build your customer relationships, and most of them require customizable sales tools to make your customers feel as if you deserve their business.