Superfans And Scarcity [WAAMN Chapter 3.4]

This is your weekly installment of my new book,  We Are All Musicians Now . To make sure you don’t miss future serializations, subscribe here. Below you’ll find Chapter 3: Rise of the Superfan (Part 4). Enjoy!

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A CD jewel case and an issue of People magazine had a Frankenstein baby—that’s how entrepreneur Kim Kaupe described her startup when she began pitching record labels and music managers a decade ago.

“Their first reaction was, ‘Great, let’...