Facebook’s Name Change Is Working

Your weekly dose of music, media & money. Click here for a full subscription.

When Facebook changed its name to Meta in late October, observers at outlets from the to concluded the move was a publicity stunt—one aimed at distracting the public from the social media giant’s endless stream of controversies.

Six weeks later, it seems Mark Zuckerberg’s decision to rename his company is actually working, albeit not in the manner many imagined it might. Though Facebook remains mired...