How Companies Learn Your Secrets (or, How Target Knew a Teenager Was Pregnant Before Her Dad)

The New York Times Magazine published an excerpt from my book.

If you would like to read it, you can find it here (or, if you would rather read it on this site, there's a copy of it here.)

There were a bunch of comments about the story, which are here.

There were also a bunch of other people writing about the article, which you can find here.

And all of this, it goes without saying, is in preparation for The Power of Habit's publishing date, which is next Tuesday, February 28. If you want to order ahead of time , the book is available at Amazon, B&N, IndieBound, and iBooks.