PM Process: IPR

Source: The Open Clip Art Project (https://openclipart.org/detail/102805/worker-learn-and-fight-for-your-rights)

Most organizations are innovative. They try to do things differently from their competition. Have something in them that is core to their DNA and different from others in the same business. But, how you express that to the world. A few years back, I read marketing collateral of two leading giants of the domain; call them A and B. A was relatively new in business and claimed B is old an...