Are you clear?

The first and most important step in building an author platform is getting clear about your brand. I did not do this work up-front, and it has presented me with many challenges that I’m still trying to work out!

For some authors, this clarity may mean forming a single cohesive brand and only writing books that fit that one brand. For others, it may mean having a set of several sub-brands that either relate and interlock or not.

Only you can decide what works best for you and what your goals as an author are. But I can tell you that doing this branding work upfront — even if it changes later — will make your life so much easier.