Does Deploying Technology Lead to Competitive Advantage?

In a recent post for Gartner Blogs, Scott Nelson talks about how IT leaders obsess about not using a technology that their competitors use for a given business function. The key reason that they seem to think about is around “competitive differentiation”. As Scott rightly points out, the differentiation doesn’t necessarily come from the technology or the solution that they deploy. The competitive differentiation comes when we focus on “How” and the “Why” and not on the “What”. The reason (Why) a...