Should We Listen to our Customers?

In an insightful post, the strategy guru Roger Martin talks about the different facets of customer feedback, from a product development perspective. You can read his entire post here. If you are a product manager or in any way responsible for collecting customer feedback, I would highly recommend that you read his entire post first. He explores this question from the lens of the context within which the customers are requested for feedback, which brings a very interesting perspective to the topi...