Challenging Times: How Businesses Face the New Normal

The Challenges of Marketing a Business During a Pandemic

Takis Athanassiou Challenging Times: How Businesses Face the New Normal.

The pandemic had quite an impact on how businesses run their brand. If there is one aspect that every business needs to change, that is their marketing tactics. During lockdowns and consumers sheltering in place, brands had to think of other ways to entice consumers to continue patronizing their business. Those considered non-essential businesses had to step up their ...