Going Exponential

Over the past twenty years there has been an explosion of data-based companies surpassing their “traditional” or “linear” counterparts. Most of this is due to how virtually free and accessible information is these days. Instead of maps, customers opt to use GPS systems or apps like Waze. Taxi services have largely been supplanted by Uber and Lyft. Dating has expanded into digital interfaces like OkCupid and Match. Keeping appointments or maintaining interoffice workflow has been streamlined by content creators like Google (Calendar, Drive).