We sow the seeds of our own destruction by not following up with customers. My philosophy is when you send a proposal, you've got to follow up from the beginning. I also recommend a multi-modal approach. If you send a proposal by email, you should also send a text or leave a voicemail, something like “I just want to let you know I sent this proposal so you don’t miss it. I’ll follow up with you in a couple of days.”
Published on August 10, 2021 00:00