How to Create the Perfect Content for Your Email Marketing

With the mainstream emergence of social media marketing platforms, some experts have jumped the gun to declare email marketing dead. This claim can’t be any further from the truth. Despite being one of the oldest forms of modern marketing, email marketing is still alive…and (pardon my French) kicking butt. But it all depends on how you apply email marketing strategy. Nowadays, consumers yearn for a personal connection with a brand. So, gone are the days of generic emails that sounded like formal...