What is a Social Media Brand Ambassador and How to Leverage Them for Influencer Marketing

For many of us it seems like social media has two sides: our friends and family who cheerlead, and the people who are trying to sell something. However, it isn’t really that simple. With influencer marketing, the two distinctions become blurred. This is because influencers are everyday people who talk about the products and services they recommend. Let’s face it: we do this every day with our friends to some extent. Maybe we ask a friend who did their nails because it looks beautiful, or who det...