eBiz Weekly #130
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This week:
$78k/month niche YouTube channelTokenized himself for $20,000Audience First4 kinds of side businessShopify app developers rejoice…Journey to $10k per monthThe way it works for most peopleZero to 7 Figure Exit in 8 MonthsMillion-Dollar Ecommerce Stores$78k/month niche YouTube channelThis is one of the craziest YouTube success stories I’ve seen in a while.
23-year-old Anthony Baroud started a channel about dental hygiene last September. A month later he tweeted that he’d hit 100 subscribers. Now he has 3.6 million subscribers and Social Blade estimates he’s earning at least $78k per month in ad revenue (and possibly more than $1 million per month) 
According to The Publish Press:
It wasn’t until March of this year that his channel really started taking off thanks to YouTube Shorts. Anthony’s first short-form video amassed 22 million views. Now, Digest Dental has signed with the same management as creators like MrBeast and ZHC.
Two takeaways from Anthony’s success:
There’s plenty of money to be made in “boring” nichesIt’s worth experimenting with new platform features (like #shorts on YouTube)Related: 22 video thumbnails to increase video views (Anthony uses many of these)
Tokenized himself for $20,000That’s 23-year old Frenchman Alex Masmej 
Audience FirstLast year I “tokenized” myself, meaning I created a tradeable cryptocurrency whose ticker, utility, and goal centered on me. I raised $20,000 in just four days… $ALEX was funded by patrons who would receive 15 percent of my income over the next three years
Whenever I hear a story like the one above, I say to myself… hmm, I bet he’d previously built up some significant social capital.
And sure enough, Alex had 
He had been active in the Ethereum community, amassed more than 17,000 followers on Twitter, and was a speaker at an Ethereum conference in Paris (where he first announced his private token).
A recent tweet that sums up the importance of building an audience:
4 kinds of side business
When you have already built a product, it is TOUGH to find the right audience.
When you have already built an audience, it is EASY to figure out the right product.
Experienced entrepreneur Justin Mares lays them out:
buy an existing assetlaunch a product on a marketplace with existing demandlaunch a unique, one of a kind product in a new space where you can buy demand (adwords, facebook, etc.)arbitrage (craigslist, airbnb, trading, uber)
He goes through each in detail and refers to the first as “probably the easiest, and (annoyingly) requires the most money to pull off.”
But here’s a new site where you can buy small web based projects for less than $5000.
Complement Justin’s framework with my 19 types and 6 levels of online business.
Shopify app developers rejoice……because Shopify just announced that they’re reducing revenue share on apps to 0% for the first $1 million earned each year, down from 20%.
That amounts to as much as $200,000 annually back in the pockets of each Shopify app developer 
App Radar has a good overview of fees charged by app stores, and it seems to me that Shopify’s announcement makes every other store look bad.
For inspiration, here are some successful Shopify apps listed on Indie Hackers:
$5k/month Shopify dropshipping app$29k/month Whatsapp chat button$25k/month bundling app$16k/month split testing app$6.5k/month analytics appAnd here’s a 14-minute video that gives a good overview of Shopify app development and how it compares to freelance Shopify development (hint: the latter is easier).
Journey to $10k per monthJessica Pereira is a freelance writer documenting her journey to earning $10k/month at Freelance to Fortune.
She started 18 months ago and just had her best month, earning $4919.93 in June 
Sean Ogle will tell you that freelance writing is one of the best ways to start earning online, and I tend to agree.
I love how Jessica is documenting her progress and sharing the journey. Doing that, she’s building an audience and attracting clients.
It’s a good reminder that you don’t need to be an established expert to start a blog / YouTube channel / whatever. You can instead be a curious student, learning as you go and sharing what you learn.
Another example of this: a 15 year old on Reddit sharing how he’s earning £500/month doing video and podcast editing, and what he’s learned so far. I bet he got a few job offers in his DMs afterwards.
The way it works for most peopleJane Friedman writing about how much authors earn:
This is the way it works for most people. You don’t earn that much at first, but you keep at it. If you can stay in the game longer than others dropping away from discouragement and disillusionment, it’s possible to see results.
Along the same lines, Sam Parr did a great podcast 
this week on why most startups take longer than you think, with insights from companies like Pandora and bigwigs like Marc Cuban.
Related: best podcasts for online entrepreneurs
Zero to 7 Figure Exit in 8 MonthsAbout a year ago Danny Postma started building Headlime, an AI tool for writing marketing copy.
This week he announced – at age 27 – that he had sold the company for more than $1 million 
Sounds like a contradiction to the point above, but there’s an interesting nugget buried in Danny’s AMA on Indie Hackers:
I got lucky my 4th startup was the big winner. For some it takes more than 10 to find the perfect one.
Danny also notes that he’d been a designer since the age of 16, had previously launched a project related to Headlime, had been learning to code for 2.5 years, and had built up a solid base income as a freelancer.
So don’t be fooled: every overnight success takes a ton of work.
Million-Dollar Ecommerce StoresStarter Story has 145 of them listed here for your inspiration 
Three that caught my eye:
$7.8M/year back shavers$4.8M/year origami folding kayaks$3M/year weighted blanketsJust remember that physical product businesses are usually the most complex / difficult / expensive to build, according to this framework.
IMO, doing freelance work or getting a remote job are still the easiest ways for most people to start earning online.
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That’ll do it for this week.
Feel free to forward this email to a friend, or you can direct them to the online version here: https://ebizfacts.com/ebiz-weekly-130/
In case you missed em, here are the last three editions of eBiz Weekly:
#129 – Young brothers earning $200k online#128 – $10,000 per month selling printables on Etsy#127 – How to earn $75k affiliate marketingFull archiveUntil next week, rock on with your legendary self 
—
Niall Doherty – Tbilisi, Georgia
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