CarrollBlog 11.3

There is a discount supermarket chain in Austria (let's call it Delta) that sells 'almost- things.' If your favorite candy is called 'Freddy' bars and they're wrapped in red white and blue packages, what Delta does is sell their own brand called 'Friendly' bars, wraps them in virtually identical red, white and blue packages, and charges less for them. Whether it be candy, frozen pizza, red wine... the company's thing is to sell cheaper products that are almost the real thing but not quite...