What is Email Marketing Automation and How Much Can You Actually Automate?

If you own a business, you have to wear many hats: sales, IT, marketing guru, etc. You likely do not have the time and resources to track every customer’s preferred method of contact, history of sales, birthday, and occupation and to remember to put these specific details into your marketing messages to them. However, with email marketing automation, you can narrow down on who to email, what to talk about, and when to send the message.  Here, we discuss what email marketing automation is and why...