11 LinkedIn Analytics to Better Measure Your LinkedIn ROI

Unless you’re a B2B brand, there’s a good chance you are overlooking LinkedIn. For sure, there are opportunities to recruit new employees regardless of your industry or company type. LinkedIn started as a place to find opportunities. But this social network has moved far beyond that initial purpose. Nowadays, LinkedIn is a place to both sell products and services, in addition to recruiting. Not convinced yet? LinkedIn is increasingly important for marketers. According to LinkedIn’s internal info...