How to Be a Great Consultant

I was asked if I had any advice for someone who was trying to build a consulting practice, particularly given that social distancing is limiting outreach activities to remote selling. Your local bookstore and the internet are both great places for helpful insights into business development in general. Fortunately, much of the advice is very applicable for growing a service business like consulting. And while social distancing makes it challenging to do in-person networking, take prospects to lunch, etc., there are so many other ways to reach out – think concise and compelling emails, LinkedIn connection requests and InMails, webinars that give you an opportunity to share your expertise for all to see, etc. One hardly has the excuse to hide in a bunker until COVID-19 and recession disappear.