[ISBW] Why Are Habits So Hard?

Everyone knows the way to write a book, or get in shape, is to do the thing (writing, exercising, abstaining from junk food, etc) every day, and boom, you're done.

So why is it so freaking hard?

May 3 - May 7: Latest Twitch stream times (EDT):

5.3 (M), 12:30, AMA/Hangout 5.4 (T), 3:00, I Should Be Writing Live *NEW* 5.4 (T), 1:00, Ditch Diggers Live with Alasdair Stuart! 5.5 (W), 4:00, Gaming 5.6 (Th), 12:30, I Should Be Writing Live