The Significance of Repeat Customers

Finding new prospects is a time-consuming activity, especially now with COVID-19 social distancing mandates, and it often requires a great deal of research, cold calling, email campaigns, and so forth. If you’ve ever done repeat business with a past customer, you know how time-efficient (and financially rewarding) it can be. When is the last time you combed through your customer list to consider how you might continue to provide value for them?