Becoming Backable

Getting someone to take a chance on you is one of the most important steps to achieving success in both business and life. Yet mastering the art of persuasion is often overlooked and misunderstood.

Alexander Fleming, the inventor of penicillin, was especially bad at communicating his discovery, despite it being one of the most important scientific advances in history. As a result, over 10 years were wasted and millions of lives lost because Fleming lacked the skills of persuasion. In contrast, t...