Will Your Business Idea Really Work?

With four technology start-ups to his name, WP Engine founder and CTO Jason Cohen knows a thing or two about the importance of validating a business idea before building it. In this episode, Jason shares his strategies for getting detailed, specific feedback from your ideal customers. An introvert himself, Jason understands that speaking to people can be challenging; but when you keep your larger motivations in mind, anything is possible.

Episode Highlights:

The double-edged sword of being able...