2021 Digital Marketing Prediction: Backlash Against Social Media Algorithms

Social networks, like those developed by Facebook and Google, have tremendous power to allow people around the world to connect and share. I’ve been talking about this for way more than a decade, at times acting as an enthusiastic cheerleader for the positive effects on business and society. However, the increasing reliance of social networking companies on algorithms to determine what we see in our feeds has become a tremendous problem.