WAR OF THE WORLDS: PRODUCT VERSES SERVICE
THERE are many ways to characterize the 21st Century, but in my book, the biggest and most important attribute is the world-wide swing away from human service to product sales, mainly due to the insertion of “business” into virtually every human (and non-human) endeavor. In the “old” style, success was measured by the positive impact one had on humanity. In the new, “business-everywhere” style, success is measured by the amount of money acquired, or in the strictest sense, the creation of a consistently-increasing-profit product. Human services don’t fit well in a business model or the business world, and have to be subtly reoriented from service to product sales. The cost is a loss of empathy, respect and commitment to humanity, and the adoption of a new, inhuman standard: money, gold, increasing profit, geld.
This attitude shift has become, in my opinion, blatantly apparent in the areas of publicity and marketing (in business-speak, advertising), all essential arms of a successful modern business. I don’t know about you, but these days, if I’m sent a postcard, letter, robocall, advert, email or text message about a “better watch,” I know no one would spend the energy, time and money required to advertise it as such if it actually were a better watch. If it were, it would sell itself through word of mouth. More than likely it’s simply a cheaper and most probably an inferior watch. It’s all about the product. A thing that really isn’t, in the end, going to make my life more meaningful. I’ve experienced this, as both an avid reader and an author, finding it harder and harder to get untainted information about new books and get honest information out about my own new books. People seem increasingly hardened to any kind of new information — not inappropriate, given the amount and sophistication of “fake news” nowadays.
Having said that, I invite you take a peek at my newly released novel of the times (use Amazon’s “Look Inside” feature to see for yourself if I’m selling a product, or offering a service). What service, you might ask? The opportunity of looking into a science-based, quite plausible future, and seeing if what is reflected in the “future mirror” is how you think the future world should be. No dystopian or utopian science fantasies, just a solid look into a future towards which I believe we are heading from the edge of madness.
The Edge of Madness
https://www.amazon.com/dp/0999693859
This attitude shift has become, in my opinion, blatantly apparent in the areas of publicity and marketing (in business-speak, advertising), all essential arms of a successful modern business. I don’t know about you, but these days, if I’m sent a postcard, letter, robocall, advert, email or text message about a “better watch,” I know no one would spend the energy, time and money required to advertise it as such if it actually were a better watch. If it were, it would sell itself through word of mouth. More than likely it’s simply a cheaper and most probably an inferior watch. It’s all about the product. A thing that really isn’t, in the end, going to make my life more meaningful. I’ve experienced this, as both an avid reader and an author, finding it harder and harder to get untainted information about new books and get honest information out about my own new books. People seem increasingly hardened to any kind of new information — not inappropriate, given the amount and sophistication of “fake news” nowadays.
Having said that, I invite you take a peek at my newly released novel of the times (use Amazon’s “Look Inside” feature to see for yourself if I’m selling a product, or offering a service). What service, you might ask? The opportunity of looking into a science-based, quite plausible future, and seeing if what is reflected in the “future mirror” is how you think the future world should be. No dystopian or utopian science fantasies, just a solid look into a future towards which I believe we are heading from the edge of madness.
The Edge of Madness
https://www.amazon.com/dp/0999693859
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