Marketing Coach and Branding Consultant - Marketing Insights
As a marketing coach and branding consultant I'm always honored to be given the opportunity to be heard and wield some influence to help executives, companies and entrepreneurs fulfill their dreams.
For entrepreneurs it's often about the man/woman, message and their market (demographic), which only you know. Yet even this can be a discovery process as you learn these over time as you ultimately attract what you are.
For companies a larger dynamic comes into play with numerous variables and messages that I as a marketing coach and branding consultant account for and address when getting acquainted with a company and strategically formulating the ideal approach to wield maximum results going forward.
Perceptions are not reality, yet for others they are their reality. Thus the way we promote and posture ourselves can determine how we are perceived.
First impressions go a long way and our last impression is lasting. Thus in the minimal amount of time (which is precisely what most consumers give most companies) we must arouse attention, spark interest and captivate their emotions and thoughts so they linger longer and act accordingly.
Images carry weight as people are strapped for time and have little of it. Thus the old adage a picture is worth a thousand words still holds true. But unless your imagery, corporate personality and product/service embody something that sticks, it is unlikely consumers shall connect and return.
http://www.PaulFDavis.com - executive coach, marketing coach, and branding consultant helping companies and entrepreneurs
(info@PaulFDavis.com)
For entrepreneurs it's often about the man/woman, message and their market (demographic), which only you know. Yet even this can be a discovery process as you learn these over time as you ultimately attract what you are.
For companies a larger dynamic comes into play with numerous variables and messages that I as a marketing coach and branding consultant account for and address when getting acquainted with a company and strategically formulating the ideal approach to wield maximum results going forward.
Perceptions are not reality, yet for others they are their reality. Thus the way we promote and posture ourselves can determine how we are perceived.
First impressions go a long way and our last impression is lasting. Thus in the minimal amount of time (which is precisely what most consumers give most companies) we must arouse attention, spark interest and captivate their emotions and thoughts so they linger longer and act accordingly.
Images carry weight as people are strapped for time and have little of it. Thus the old adage a picture is worth a thousand words still holds true. But unless your imagery, corporate personality and product/service embody something that sticks, it is unlikely consumers shall connect and return.
http://www.PaulFDavis.com - executive coach, marketing coach, and branding consultant helping companies and entrepreneurs
(info@PaulFDavis.com)
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