How to Help Your Prospects Prevail Despite Rough Sailing

One way to sell in our current environment is telling customers energy efficiency will help them regain their financial footing. More specifically, if you consider for a moment the three buckets of benefits on the most basic level, you’ll realize that all of those utility-cost-financial, non-utility-cost financial, and non-financial benefits can really help a business prevail in the wake of some pretty rough sailing lately.