KDP Select Use and Result

December 20th, I put 19 of my titles in the program. Yes, a lot. My intent was to increase exposure and also show how varied and unusual my work is. Now, about to enter the second week of February, my sales are still much better than they were in November and first three weeks of December.

There are several books I won't put on free promotion, again, even though I've only used one or two days, of the five available. The promo days I used did exactly as I intended. I've had several "everything" sales. Since I write for a specific target market, I do expect that, when I find a reader in that market. The rest, as they say, "is gravy."

Will I do it again? No. I might put one or two in the program, but some of the intent was build the reputation to carry to other distributors. I won't know the success of that until mid-March. That's when I plan my last big burst of promotion and there won't be a lot of titles in that.

My conclusion: The program works well as a promotional tool, primarily for authors with several titles published, and the more expensive the book, the more it's downloaded. The numbers for science fiction don't even approach those of books in the most popular genres, especially those in the currently most popular trends, but as part of a promotion plan it's good advertising.