Innovating with Crazy Customers

Alice (of Alice in Wonderland fame) had a very vivid imagination. Had she been on the job market today, she would have no doubt been sought by Pixar, Google or Amazon. If you read Lewis Carroll’s classic you know the colorful adventures of Alice’s wonder world.  In the Tim Burton 2010 movie version of the book, Alice’s father was tucking her into bed when she reported she had seen a dodo bird earlier in the day, a rabbit in a waistcoat, and a smiling cat and a purple caterpillar.

 

“I was not aw...