By the Customer: The Power of Customer-Created Offerings

He stood on a platform in the early afternoon of a cold November day only a few feet from the edge of Soldier’s National Cemetery. He was dizzy and feverish, suffering with the beginning of smallpox. It had been four months since the end of the bloody Battle of Gettysburg. And, he delivered a two-minute speech that would be memorized by students for next 150+ years: Four score and seven years ago…”

 

Abraham Lincoln’s Gettysburg Address captured the essence of American democracy in its closing w...