Change Management - Sponsorship is one of the Most Important Elements in any Change Journey

Change Management Handbook: The Leadership of Change Volume 3
After delivering change, transformation, business and process improvement projects for over thirty years, it is difficult not to accept that one of the most important elements in change project success is effective and proactive sponsorship. In fact, without effective and proactive sponsorship, the project will eventually fail. The three key elements are: ‘Say’, ‘Support’ and ‘Sustain’!

Say: Sponsorship starts with providing vocal support for the change. The ‘Say’ is the foundation and is all about communicating the business case for the change to all affected stakeholders. Communication is key to change success and an extremely important first step:

Support: Having built the foundation of communication, ‘Support’ builds on the ‘Say’, and it is in this element that the Sponsor starts to actively and overtly support the change.

Sustain: ‘Support’ is much more important than ‘Say’, but ‘Sustain’ is critical for the organisation to deliver value and achieve the strategic goals. This is without doubt the biggest challenge in any change journey, gaining employee adoption of the new way of working.

Change Management Handbook The Leadership of Change Volume 3 by Peter F. Gallagher

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Published on August 24, 2020 23:16 Tags: change-management, change-sponsorship, leadership-of-change
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message 1: by Eddie (new)

Eddie Biyth @peterfgallagher. I really like you quote on sponsorship:
“Without effective and proactive sponsorship, the change programme will eventually fail, the change will not be adopted by the employees or sustained, and it will not deliver the intended benefits”


message 2: by Reem (new)

Reem Khalaf @peterfgallagher
I love the way you put this 'change management sponsor' concept together in a simple way for your readers and change professionals.
Your:
"Change Management Handbook: The Leadership of Change Volume 3 - amazon.com"
Provides much more detail on this very important element of change implementation.
Thank you


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