CHAII's “Nobody Know” Video Crosses One Million Views + Song Prominently Featured in Netflix's 'The Old Guard'

CHAII“NOBODY KNOW” VIDEO CROSSES ONE MILLION VIEWS - WATCH HERESONG FEATURED IN CHARLIZE THERON NETFLIX FILM ‘THE OLD GUARD’ ‘LIGHTSWITCH’DEBUT EP FROM GENRE-BENDING NEW ZEALAND-BASED PERSIAN PRODUCER & RAPPER AVAILABLE NOW - LISTEN HERE CHAII - NOBODY KNOW (OFFICIAL MUSIC VIDEO) Genre-bending Persian/New Zealand rapper CHAII released her debut Lightswitch EP last month via BMG / Black Lotus Records. The six-song release expresses her diverse creative powers and, along with the music, she released a bold visual EP showcasing footage from Oman to Joshua Tree. CHAII self-directed and produced all the EP videos, filmed ‘guerrilla style’ with her small crew of friends. The video for “Nobody Know,” recently featured in Charlize Theron’s new Netflix film The Old Guard, recently crossed one million views -- a huge feat in such a short time for a young artist. Watch the video here: https://youtu.be/uvMnIVDzufc
“I kept the video concept intentionally simple and playful,” notes CHAII. “I wanted it to match the freestyle energy of the song. It plays with the idea of leaving a mark. No-one gives a damn about trying to fit in these days, which is something I love about this current generation of music artists.”
A hypnotic thump announces the arrival of the Lightswitch EP’s second track “Nobody Know,” produced by CHAII and Soraya LaPread, and mixed by Sylvia Massy (Alanis Morrisette, Tool). CHAII drops a distinctive freestyle that was originally meant as a guide vocal, before an unreleased demo of the song landed on the desk of music supervisor Julia Michels who added the track to Netflix’s new Charlize Theron film The Old Guard. Watch the epic fight scene HERE
WATCH "NOBODY KNOW" IN NETFLIX'S 'THE OLD GUARD' HERE THE OLD GUARD Plane Fight Scene with Charlize Theron Inspiration for the Lightswitch visual EP came from CHAII’s journey of learning more about Iran’s 1979 Islamic Revolution. The resulting upheaval forced countless creative talents, including musicians, actors and artists, to leave Iran and relocate to California after their work was banned in their homeland. “I am part of the new generation of Iranian immigrants who are creating music outside of Iran,” notes CHAII. Stream the full Lightswitch EP here: https://chaii.lnk.to/LightswitchEP
In June, CHAII was announced as the first-ever Spotify RADAR artist in New Zealand. RADAR is the streaming giant’s global emerging-artist platform, which helped launch international stars including Lauv, King Princess, Jorja Smith, G-Eazy and Trippie Redd. And, despite her sudden arrival, CHAII’s music has already attracted the attention of Italian fashion brand FENDI for their FENDIVA campaign, mixed martial arts organization UFC for a Main Event UFC sync and, most recently, her song “South” has been added to Activision’s remaster of Tony Hawk’s Pro Skater 1 and 2. Watch her performance at the recent Tony Hawk’s Pro Skater livestream event HERE
photo by Abe Mora 

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Published on August 11, 2020 08:59
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