Q&A: What’s the best way to focus teams on outcomes not outputs?

I’m asked questions about product management from time to time. Here’s one I’ve answered recently:

What’s the best way to help agile teams move away from feature delivery to focus on outcome over output?

From my experience, the elephant in the room seems to often be we don’t know enough about the problem and we haven’t done enough research. The team is eager to build stuff and are clearly worried about the unknown of the discovery process.

How can we get better at doing research to find opportu...