72: All the world’s a stage

Jacques to Duke Senior

All the world’s a stage,
And all the men and women merely players;
They have their exits and their entrances,
And one man in his time plays many parts,
His acts being seven ages.

William Shakespeare, As You Like It, Act II, Scene VII

The other day, I was asked how to launch a product successfully. Two competing responses sprang to mind: the way I would have answered a couple of decades ago and the way I actually suggested.

The old way of launching a product

When I f...