Subconscious manipulation

A quote about subconscious manipulation in the media:

"People are surprisingly easy to influence once you know how their minds work. For starters, people make most decisions using their guts, not logic. That’s just the way we operate. Back in the 1980's, psychologists studied how news anchors changed their facial expressions when mentioning presidential candidates, and how these subtle cues influenced voters. Peter Jennings, an anchor for ABC News, was downright enthusiastic about Ronald Reagan. You could see it in his face. And his viewers voted overwhelmingly for Reagan, much more so than viewers of other news programs. That was decades ago. We’ve learned and refined since then, and know exactly how to push emotional buttons so people will do whatever we want without having the slightest clue about it.”
-- Rick Mustel, Special Advisor to the President for the Media, from Sleep State Interrupt
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Published on July 03, 2020 06:24 Tags: media, politics
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