Rollo Will Do You for Free

For a limited time, Rollo's first comic adventure, My Inflatable Friend, will be available as a free ebook download in EPUB, Sony Reader, and plain-text formats on SmashWords. List-price ebooks are still available for platforms Kindle, Ingram PDF (DRM), and Mobipocket.

If you then yearn to read the sequel, Rubber Babes, you'll have to shell out $1.99.

Like so many players in the 21st century publishing biz, I've been puzzling over what business models will emerge for ebooks. And while we're at ...