How to Use PowerPoint Effectively

PowerPoint can be a powerful tool to illustrate your offerings to prospects or customers.  However, my first word of advice concerning PowerPoint is “Don’t start with PowerPoint!”  I mean that in the most basic sense.  When that software first came out it was recommended that you limit your text to six words per line and five lines per slide.  That’s thirty words a slide, which means that an hourlong presentation would be 1,800 words!  There are colleges in this country that don’t assign an 1,800-word term paper until you’re a sophomore!  And you’re expecting your audience to read a term-paper-length narrative, over your shoulder, while you’re speaking, in a single hour?